March Madness 2026: Beyond the Brand
- Mar 18
- 1 min read
Updated: Mar 20
Round 1: Our College Cheat Sheet, Free Through March 31
Hello from Kentucky, and welcome to March Madness!
The theme of this year's posts is Beyond the Brand. The content is provided with high school seniors and parents in mind. Tournament season occurs at that time of year when families should be scrutinizing college choices beyond the hype, the opinions of others, and the chirpy branding which emanates from the colleges to which students have been admitted.
Several years ago, a friend challenged me to list the ten most important considerations for making a final college decision. Borne out of that discussionwas the College Cheat Sheet, one of our most popular subscriber tools. Until now, this tool has been behind a pretty expensive paywall. Through March 31, we are offering it at no charge for all users; we hope families will find value in the way we have laid out key metrics.
Typically, our March Madness posts are limited to active teams in the tournament at the time of publication. For Round 1 only, we're making an exception: over 1,150 colleges can be selected from the interactive dropdown menu!
Note that our visualizations are not optimized for mobile; sorry about that. It's a function of too much info, too little screen space, and a solo developer. :)
Until next time, the round of 32--
Leigh