The theme of this year's posts is Beyond the Brand. We provide the information with high school seniors and parents in mind. Tournament season occurs at that time of year when families should be scrutinizing college choices beyond the hype, the opinions of others, and the chirpy branding which emanates from colleges to which students have been admitted.

by Leigh Moore (The pace of our blog will heat up for the next 3 weeks, as I continue my annual tradition of March Madness posts. This year, the posts will align with the kind of information a family should evaluate before the student makes a final decision.) As Moore College Data increasingly focuses on family resources, the most important message I have for parents is this: Be parents. When it’s time to make the final decision, adults need to be in the room—not to choo